Display Advertising
Display advertising, sometimes referred to as banner advertising, is when you place adverts in front of your target audience whilst they are on other peoples websites.
It is a very high reach, relatively low cost channel which ids great for building awareness and consideration of your business. It can utilise a mixture of static or animated banners, video and native creative.
The majority of display advertising is now bought programmatically using technology and data to get your message in front of the right people at the right time.
Benefits of Display Advertising
Audience Targeting
Utilise data to target audiences based on their location, age, gender, interests, what they are in market for plus much more.
Creative Flexibility
You have the option of running static or animated banners, video ads or native creative.
Excellent Value for Money
Buying programmatically, using detailed targeting minimises wastage of your media budget plus CPMs are much cheaper than buying direct.
Site Specific Targeting
You can also advertise based on website categories, whitelists or contextually - based on what that specific webpage is about.
High Reach
Using our buying tools we can access most ad networks in the world, this means we have billions of impressions available to buy every day.
Quality & Brand Safe
We ensure that the display advertising you buy is viewable and in brand safe environments only.
Audience Targeting
Utilise data to target audiences based on their location, age, gender, interests, what they are in market for plus much more.
Site Specific Targeting
You can also advertise based on website categories, whitelists or contextually - based on what that specific webpage is about.
Creative Flexibility
You have the option of running static or animated banners, video ads or native creative.
Excellent Value for Money
Buying programmatically, using detailed targeting minimises wastage of your media budget plus CPMs are much cheaper than buying direct.
High Reach
Using our buying tools we can access most ad networks in the world, this means we have billions of impressions available to buy every day.
Quality & Brand Safe
We ensure that the display advertising you buy is viewable and in brand safe environments only.