Email Marketing
Email marketing (and SMS) is the best performing and cheapest digital marketing channel in your armoury.
It is up to 5 times more expensive to find new customers than it is to retain current ones or convert people that have already said they could be interested.
You should be looking to build up your email database of leads & customers at every opportunity. Then use marketing automation and email newsletters to convert them into new or repeat customers at scale.
Benefits of Email Marketing
1 to 1 Communication
Communicate to your customers and prospects on a 1 to 1 basis at scale. This builds and nurtures your relationships.
Personalisation
Use data to be relevant to each person. This increases engagement and impact of your message.
Cost Effective
Email marketing tools such as MailChimp allows you to send thousands of emails very cost effectively.
High Impact
Email is a high engagement channel. If you can get into peoples inbox you will have their undivided attention.
Lead Generation
Use content to fill your database with warm leads for you to talk to and convert into customers over time.
Unrivalled ROI
Email marketing is the cheapest most cost effective channel to convert new leads and drive repeat purchases.
1 to 1 Communication
Communicate to your customers and prospects on a 1 to 1 basis at scale. This builds and nurtures your relationships.
Personalisation
Use data to be relevant to each person. This increases engagement and impact of your message.
Cost Effective
Email marketing tools such as MailChimp allow you to send thousands of emails very cost effectively.
High Impact
Email is a high engagement channel. If you can get into peoples inbox you will have their undivided attention.
Lead Generation
Use content to fill your database with warm leads for you to talk to and convert into customers over time.
Unrivalled ROI
Email marketing is the cheapest, most cost effective channel to convert new leads and drive repeat purchases.