Paid Search
Paid Search, also known as Search Engine Marketing (SEM) refers to paid-for ads at the top and bottom of search engines. The largest provider of these ads is Google, through their Google Adwords platform.
They are an instant-on, highly targeted channel where you have complete control over what keywords make your site visible, what your message is and what web page you direct people to.
Paid Search is one of the most important and highest performing channels in digital marketing. It’s a great channel for driving short and long term relevant traffic.
Benefits of Search Engine Marketing
Highly Targeted
Only show ads against the keywords that are the most relevant to your business.
High Intent
People are actively looking for something when searching on Google. They are in 'buy' mode.
Fast Results
You can start advertising and appearing at the top of Google results within a few hours.
Measurable Results
You can track performance easily. Report on every click and see what actions they take on your site.
Pay Per Click (PPC)
You only pay when someone clicks on your ad to go to your website. Also known as Cost Per Click (CPC).
Test & Optimise
You can easily test different messages or send people to different pages on your site.
Highly Targeted
Only show ads against the keywords that are the most relevant to your business.
Fast Results
You can start advertising and appearing at the top of Google results and sending people to your site within a few hours.
High Intent
People are actively looking for something when searching on Google. They are in 'buy' mode.
Measurable Results
You can track performance easily. Report on every click and see what actions they take on your site.
Pay Per Click (PPC)
You only pay when someone clicks on your ad to go to your website. Also known as Cost Per Click (CPC).
Test & Optimise
You can easily test different messages or send people to different pages on your site .
Paid Search Solutions
Essential
$99 Weekly
+ $495 Set Up (inc. 1st week)
✅ Set Up by a Digital Specialist
✅ Google Adwords Account Set Up
✅ Simple Keyword Research
✅ Negative Keyword List
✅ Up to 10 Keyword Themes
✅ 3x Ad Copy per Ad Group
✅ Monthly Report
✅ No Contracts
🔥 Unlimited Campaigns
🔥 Unlimited Ad Groups
🔥 Weekly Management
🔥 1x RSA per Ad Group
🔥 Ad Extensions
🔥 Auction Insights
🔥 Live Reporting Dashboard
Advanced
$119 Weekly
+ $495 Set Up (inc. 1st week)
✅ Set Up by a Digital Specialist
✅ Google Adwords Account Set Up
✅ Advanced Keyword Research
✅ Negative Keyword List
✅ Unlimited Keyword Themes
✅ 3x Ad Copy per Ad Group
✅ Monthly Report
✅ No Contracts
🔥 Unlimited Campaigns
🔥 Unlimited Ad Groups
🔥 Unlimited Keyword Variations
🔥 Weekly Management
🔥 Advanced Optimisation
🔥 DSA Campaigns
🔥 1x RSA per Ad Group
🔥 Advanced Ad Extensions
🔥 Auction Insights
🔥 Live Reporting Dashboard